What is app conversion optimization (App CRO)?

App conversion optimization is the data-driven improvement of the user experience both in the App Store and within the app itself. The goal is to convert a higher percentage of visitors into active, paying users.

What is the difference between ASO and App Conversion Optimization?

App Store Optimization (ASO) primarily focuses on visibility and the number of downloads in the App and Play Store. App Conversion Optimization goes a step further by also optimizing onboarding, in-app conversions, user actions, and user retention within the app.

How do you measure the success of conversion optimization?

We measure success based on concrete KPIs such as the conversion rate from App and Play Store visitors to downloads, the onboarding completion rate, the in-app conversion rate, and Customer Lifetime Value (LTV).

How quickly does app conversion optimization deliver results?

Through A/B testing and data analysis, we often achieve the first measurable results within a few weeks. Continuous testing and optimization ensure sustained long-term growth.

Increase installs
with Conversion Optimisation

Want to improve your click through rate? With focused conversion optimisation, we turn visitors to your app store lisitng into users. As app marketing specialists, we know what to test and measure.
Ready to improve your conversion rate?

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Conversie Optimalisatie

Why Conversion Optimisation?

Building a great app is only the beginning. You also need to turn visitors into users. We optimise your app listing to convert potential users into active users, while focusing on a strong Lifetime Value (LTV).

The result: more installs, stronger user retention and greater user satisfaction.

What we do

Results you
can measure

We help your app grow through focused conversion optimisation and modern advertising channels.
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15% average CTR

Our work helps client apps achieve an above average click through rate within their category.

1.5 mln impressions

We make sure your app reaches the right audience.

1 mln revenue generated

A successful project combines value for users with a solid business case. Both need to be sustainable.

165% growth

We work towards your long term goal, using user data and proven experiments to deliver results.

Partners we are proud to work with

From digitalization in maternity care to a niche SaaS solution to help designers work more effectively. Together we work on the visibility and growth of digital products.

REN

Your running coach, right in your pocket. A strong ASO release kit and focused campaigns increased subscriptions.

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Klik

A fully automated recruitment platform for Klik! Find the skilled professionals you need in just one Klik.

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House Of Deeprelax

Your moment to unwind. The House of Deeprelax app has already helped thousands of people support their mental well-being.

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NousLib

Dating without the hassle. NousLib helps you quickly discover like-minded matches and find connections that truly suit you.

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TV Gids

The TVgids.nl app keeps you up to date with the best films, series and TV shows. More than 3 million downloads to date.

Bekijk het project

Folderz

Folderz always keeps you informed of offers and brochures from more than 60,000 stores in the Netherlands.

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DVHN

Dagblad van het Noorden (DVHN) always within easy reach. Read the full print edition digitally, wherever you are, on the website or in the app.

Bekijk onze projecten

Route.nl

Walking, cycling, road cycling or mountain biking? The Route.nl app lets you choose from more than 150,000 routes for your activity. Find your next route even faster download Route.nl from the app stores.

Bekijk het project

JOIN Cycling

Improve your cycling with smart, flexible training plans. Meet JOIN: the cycling training app developed by WorldTour coaches.

Bekijk het project

Voetbal International

With the Voetbal International app, football fans can keep up with the latest news wherever they are. ASO and Apple Search Ads have now made the app even easier to find in the app stores.

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Campercontact

The Campercontact app is the ultimate travel companion for avid campers. With 40,000+ locations in 58 countries, travelers can easily find the perfect RV park.

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Fruit in Bedrijf

Fresh fruit is healthy and important for everyone. Fruit in Bedrijf ensures that every child at school and in childcare in the Netherlands has access to this.

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List-it

List-it is a to-do app designed to help people stay organized and manage their daily tasks effectively.

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Aroma Sync

Aroma Sync is the Figma Plugin for UI designers. Say goodbye to the time-consuming task of manually recreating colors for each theme.

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GIMI

Gimi is an award-winning app that helps children learn how to manage money in an educational and fun way.

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Babymanager

Gathering the right information during and after pregnancy is essential for (future) parents. While there has been a shortage of maternity nurses for years, they are the greatest source of useful tips and advice during this important period. BabyManager is the solution

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Turn visitors into users with Conversion Optimisation. Coffee Digital is your partner

Creatives and data-freaks

Our team brings together app marketers, business consultants, graphic designers and developers.

Our team

Certified expertise

Our marketers hold the relevant Google and Apple certifications. We are also Google and Apple Search ads partners.

About us

Data first

We work on your app's growth in two week sprints. Every change is based on data, never gut feeling.

Our team

A/B testing

Data driven app growth

Our approach is data-driven. We support every decision with experiments such as A/B-testen and user data analysis. Whether we change colours, screenshots or the description, we do it based on clear evidence.
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Testing shows what works for your app and its audience. We then use the results of successful experiments to scale what performs.

More about app marketing

Onboarding

Improve retention with effective onboarding

Conversion optimisation is about more than increasing installs. Your onboarding process matters too. It guides users through their first experience with your app, helping them understand its features and benefits.

Clear onboarding improves user satisfaction and can contribute to stronger reviews and higher retention.
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Online marketing

Samen met Coffee Digital hebben we ervoor gezorgd dat BabyManager meer dan 6000 downloads had in de eerste weken. Daar zijn we trots op!

Amanda Bosch, BabyManager

Conversie optimalisatie app business model

Funnel optimisation

Build a stronger
conversion funnel

Does you ap offer in-app purchases? The time between someone first using your app and making a purchase is crucial. That path should be as short as possible. Our strategy includes testing different messages, improving onboarding nurturing leads and offering in app tutorials.
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At Coffee Digital, we keep testing and optimising to improve your conversion funnel. Together, we find the strategy your app needs to grow.

More about app marketing

Increase installs
with Conversion Optimisation

Why Conversion Optimisation?