Creating the ultimate digital toolbox for JOIN.CC

Training schemes for cycling enthusiast. More than 400 bike training sessions more easily findable thanks to the App Store Optimization.

Dream

JOIN Cycling is the app to create smart and flexible training schedules. Making these 400+ schedules easily available to every cyclist is the dream. In short, more visibility for the app so that more cyclists can enter the road well-prepared.

Result

Thanks to our App Store Optimization in the App Store and Google Play Store, we have been able to increase the findability of the app. For example, after the release of the first ASO release, we have achieved 260% more visibility in the App Store.

Approach

Shopify Webwinkel

Meta Advertising

Search Engine Advertising (SEA)

Copywriting Website

💤

The complete ASO and ASA package for maximum growth and visibility of the JOIN app. A tailor-made ASO strategy, combined with carefully designed ads and product pages, makes the app stand out and reach cycling enthusiasts directly.

Meta Ads

Targeted Meta campaigns delivered conversions from the start, with a steady stream of website purchases and a click-through rate (CTR) of up to 6,19%.

Shopify

A clear, conversion focused e-commerce website with a refreshed brand style that speaks to Droomie’s target audience and helps them choose its high quality products.

Google Ads

In May, the Google Search (Branded) campaigns achieved a 53,22% conversion rate, with a cost per conversion of just €7,61.

More Conversions with Shopify

Using Shopify, we gave the sleep pod and all new products clear, conversion-focused descriptions, the right colour variants and accurate product tags. Every product is now properly categorised and ready to sell through the new website and its connected advertising channels. ‍