Increase visibility with App Store Optimization

Find the best offers from your favourite stores without the hassle. App Store Optimization makes thousands of catalogues and deals easier to discover.

ASO

ASA

Get in touch with us

Dream

Folderz.nl had a clear goal: make the app part of its audience’s daily routine. Not just generate more downloads, but build lasting growth in the number of people using the app every day.

Result

Our App Store Optimisation work has made the Folderz.nl app easier to find in both the Apple App Store and Google Play. Within one month, organic installs in Google Play doubled. The app also climbed significantly in the rankings: the keyword “folder nl”, for example, rose 248% to third position. Apple Search Ads achieved a conversion rate of 54.78%. Strong results that give us a clear foundation for further growth.

App Store Optimalisatie (ASO)

App Store Adverstising

Custom product pages

App Store preview design

A complete ASO and ASA package designed to maximise growth and visibility for the Folderz.nl app. A tailored ASO strategy, combined with precisely targeted Google App Campaigns and Apple Search Ads, helps the app stand out from competitors and reach avid deal hunters directly.

ASO results

A complete refresh of the Folderz.nl App Store listing significantly improved the app’s Visibility Score on both iOS and Android, with a clear increase after each update.

‍

Search ads

With Apple Search Ads, we achieved a conversion rate of 54.78%. By scaling the Google App Campaign and optimizing for first opens, we reduced CPI from €0.88 to €0.22 a cost reduction of more than 75%.

A/B test

We continuously A/B test different custom product pages to learn which app visuals perform best. Combined with a focused keyword strategy, this helps us improve store listings consistently.

App Store Listings

For Folderz, we combined custom product pages, A/B testing for visuals, in-app events and a focused keyword strategy. This ASO approach delivered results that made a real difference.