135% more organic visibility

Your moment to unwind. The House of Deeprelax app has already helped thousands of people support their mental well being. Its guided NSDR and Yoga Nidra meditations reduce stress and improve sleep.

Dream

House of Deep Relax is a meditation platform focused on non-sleep deep rest (NSDR) and better sleep. The goal: grow subscriptions to 17,500. We are building the foundation by optimising its App Store listings and creating a new conversion funnel from the ground up. Working closely with the development team, we improve retention by continuously introducing new features.

Result

App Store Optimization increased House of Deeprelax’s organic visibility by 65% in the App Store and 135% in Google Play. We also developed a complete conversion funnel across Meta Ads, Google Ads and Apple Ads, generating hundreds of new subscriptions.

Approach

App Store Optimization

App Store Advertising (ASA)

Search Engine Advertising (SEA)

App Store preview design

🧘🏻‍♀️

HODR is one of our first clients where we use AI throughout the process, from marketing to development. This gives us more time for creativity and new ideas.

ASO resultaten

App Store Optimisation increased House of Deeprelax’s organic visibility by 65% in the App Store and 135% on Google Play.

Search Ads

Apple Search Ads alone have generated 2500 downloads. By systematically optimising the campaigns, we kept Cost Per Install (CPI) to € 1,82 and gained more than 400+ subscriptions.

Google Ads

With targeted ads across Android, iOS and the web, we increased downloads by +6.4K and subscriptions by +1K. That is what clear copy and continuous optimisation can achieve.