Luisterrust

Struggling with anxiety or panic? Luisterrust helps people regain control of their lives. It serves a distinct need within the meditation space and our challenge is to connect the app with the people who need it most.

ASO

Performance Marketing

CRO

Want this for your app? Get in touch

Dream

Luisterrust began with a clear goal: to make a sense of safety available whenever people need it. The Dutch language meditation app was developed specifically for people experiencing anxiety and panic. The marketing objective was to reach 1,000 subscriptions and improve customer retention.

Result

Together with Coffee IT, we developed new features to improve app retention, including streaks and daily quotes. Through Meta Ads, Google Ads and Apple Search Ads, we used creative content to reach new audiences. This creates a steady flow of new users who download the app, with a consistent share converting to a subscription—in other words, a stable install-to-paid ratio.

Meta Ads

Google Ads

ASA

ASO

Working with Coffee IT, we focus on reducing churn and improving retention. Our marketers combine audience insights with the expertise of Coffee IT’s development team. Together, we test which new features add real value and where paywalls convert best.

ASA

By using Apple Search Ads strategically across competitor terms and the meditation category, we reached the right audience. This brought in 370 new subscriptions and met the break-even target from the start.

Meta Ads

Copy designed to ease anxiety, supported by relevant visuals and targeted Meta Ads, generated 8,000 downloads and 580 subscriptions.

Google Ads

Google Ads delivered 4,000+ installs at a low CPI of €0.88, with break-even performance as the goal throughout.

A/B testing to Mmaximise Conversions

App screenshots are essential to App Store Optimization (ASO): they show users what an app offers at a glance. Because Luisterrust’s audience is looking for calm and clarity, we tested several visual styles. The A/B test showed that the new dark mode version was the clear winner, increasing conversion by 30%.

We reageren binnen 24 uur op je

Jouw concept is veilig met onze NDA

Eerlijk advies

Neem contact op

Marthijn staat voor je klaar.

Thank you! Your submission has been received!

Oops! Er is iets fout gegaan bij het versturen van het formulier. Stuur een mail naar contact@coffeeit.nl of probeer het opnieuw.

Luisterrust

Dream

Result

ASA

Meta Ads

Google Ads

A/B testing to Mmaximise Conversions

Neem contact op

Coffee Digital

Services