Dating without the Taboo

With App Store Optimisation, Nouslib is now +226% more visible in the app stores, giving open minded dating a stronger position in the Dutch dating landscape.

Dream

With more than 35 million impressions in France, Nouslib has already built a strong position in the dating app market. Their next digital ambition: bringing that growth to the Netherlands. We’re ready to make it happen.

Result

Combining App Store Optimization with App Store Advertising increased impressions by 650% and downloads by 430%. The new keywords also improved the visibility score by 220%.

Approach

App Store Optimization

App Store Advertising (ASA)

Search Engine Advertising

Custom Product Pages

💋

A complete ASO and Apple Search Ads package designed to grow the Nouslib app’s visibility. A tailored ASO strategy and dedicated ad product pages help the app stand out and reach the right audience: open-minded daters.

ASO resultaten

New keywords in Nouslib’s App Store listing increased its visibility in the app stores by 226%.

Search Ads

By systematically optimising the Apple Search Ads campaigns, we reduced Cost Per Install (CPI) by 50%.

Meten = weten

With Custom Product Pages (CPPs), we tested which versions perform best for each audience segment. That gives us the data to improve ad performance for each audience.