PlusOne | Succesverhaal

Dream

Get more cyclists and walkers moving. To attract 40% more users in addition to the 3+ million users that Route.nl already had. In other words, more people who can enjoy the many walking and cycling routes that Route.nl has on the app.

Result

Thanks to our App Store Optimization in the App Store and Google Play Store, we have been able to increase the findability and visibility of the app. For example, we have achieved a 250% increase in organic downloads within a month. In addition, the app is now also in the top 10 in the navigation category. And we see an 83% increase in conversions on iOS. In short, great results!

Approach

App Marketing

Release Kit

Perfomance Marketing

Branding workshop

🤯

The complete ASO package to strengthen the position of the Route.nl app in the app stores. This way we ensure that the app is optimally visible for the target group at the right time and in the right place.

More leads with the PlusOne whitepaper

How do you attract more qualified leads? One effective option is a useful whitepaper funnel: potential customers share their email address in exchange for relevant insights. Our marketing team handled the full process for PlusOne, from strategic design to setting up the complete conversion funnel.

Fullfunnel media plan

As a new player in the market, PlusOne initially focused on awareness and building brand recognition. Once that foundation was in place, we moved to targeted install campaigns to drive conversions and app downloads. The final step in the funnel was a dedicated campaign set focused on retention and activation, turning new users into recurring subscribers.

More conversions thanks to app store optimization

Dream

Result

Approach

App Marketing

Release Kit

Perfomance Marketing

Branding workshop

More leads with the PlusOne whitepaper

Fullfunnel media plan

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