App Marketing voor REN: Hardloop-app

Dream

Get more cyclists and walkers moving. To attract 40% more users in addition to the 3+ million users that Route.nl already had. In other words, more people who can enjoy the many walking and cycling routes that Route.nl has on the app.

Result

Thanks to our App Store Optimization in the App Store and Google Play Store, we have been able to increase the findability and visibility of the app. For example, we have achieved a 250% increase in organic downloads within a month. In addition, the app is now also in the top 10 in the navigation category. And we see an 83% increase in conversions on iOS. In short, great results!

Approach

App Store Optimization

SEO

Google & META Ads

Release Kit (ASO)

🤯

The complete ASO package to strengthen the position of the Route.nl app in the app stores. This way we ensure that the app is optimally visible for the target group at the right time and in the right place.

App Store Optimalisatie (ASO)

High click through rate thanks to A/B testing of advertisements

Conversies boosten met Meta Ads

Gerichte advertenties leidden tot 14.000 downloads en 2.700 betalende gebruikers. Hiervoor verzorgden we pakkende visuals in lijn met de merkidentiteit en copy die daadwerkelijk converteert.

Getting people moving

The goal of getting people moving is what we and route.nl take to our hearts. See below how our app marketing strategy has contributed to this.

🚀

250% more organic downloads in one month

14K

Increase in conversions on iOS‍

"Studenten maken per jaar meer dan 500.000 examenvragen."

Projects

150+ apps online

App downloads

5+ miljoen

Churn halved 2023 vs 2024

Vraag een vrijblijvend adviesgesprek aan

Hoe kunnen we helpen? Laten we eens sparren.

E-mail

Hello@coffeedigital.nl

Telefoon

030 721 0774

Neem contact op

Bedankt voor je aanvraag. We nemen spoedig contact met je op!

Oeps. Er is iets fout gegaan. Probeer het nogmaals.

More conversions thanks to app store optimization