ASO strategy that increased organic downloads by more than 100%

Targeted keyword research and a focused App Store Optimisation strategy helped the right users find Slaapie. The result: 123% more organic downloads.

ASO strategy

CRO

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Dream

The team behind slaapie wanted to grow organically through the app stores, without relying on paid campaigns. The app was already live, but people searching for a solution like slaapie could not find it easily enough. The goal was to show up when it mattered and bring the right users to the app’s store page.

Result

By rebuilding the keyword strategy around more relevant search terms, more users found the app’s store listing. Those visitors were a better match for the app and more likely to download it. The result: a 123% increase in organic downloads.

Keyword strategy

CRO

App Store optimisation

App Store preview design

A tailored ASO strategy for sustainable organic growth of the Slaapie app. Through in depth keyword research and a focused selection of strategic search terms, we help the right users find and download the app.

CRO

+43% conversion rate, by focusing on high-intent search terms, we reached people actively looking for what the app offers. The app page matched their expectations more closely, leading more visitors to download the app.

ASO

+53% page visitors, after a thorough keyword analysis, we updated the app title, subtitle, keyword fields and description. By focusing on relevant search terms with less competition, we made the app much easier to find in the app stores.

Final output

+123% organic downloads. More visitors and higher conversion reinforced each other, creating sustainable organic growth that continues to deliver without relying on ad spend.

Why ASO matters?

Most apps are discovered through searches in the App Store and Google Play. If your app is not visible for the right search terms, you miss users who are already looking for what it offers. ASO improves that visibility and helps those users choose your app. The impact lasts, too: unlike paid ads, organic traffic does not stop when the budget runs out.

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