App Marketing

How iOS 27 will change app marketing mechanics

Hoe verandert iOS 27 je appmarketing? Ontdek Siri AI, App Intents en ASO-verschuivingen en hoe een app marketingbureau je hierop voorbereidt.

Vittorio Benini

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How to Manage In-App Subscriptions Across iOS and Android

Discover how to efficiently manage in-app subscriptions on iOS and Android. Reduce complexity, prevent churn, and increase your app revenue.

Vittorio Benini

WWDC 2026: Implications for App Marketing

Discover the most important WWDC 2026 insights for app marketers. From App Store updates to new ASO and retention tools: this is what you need to know!

AI search optimization for mobile apps

Discover how to keep your app relevant as AI assistants take over search. The practical strategy for visibility beyond the App Store.

App store reviews as an acquisition channel: here's how to build the system

Lower your CPI and increase app downloads with a review strategy that accelerates organic growth and App Store conversion in 2026.

Referral programs: more paying users in 2026

Build a referral program that delivers paying users, increases your k-factor, and keeps free freeloaders out.

App retention marketing in 2026: lowering the churn rate

Is your CAC too high? Learn how retention marketing in 2026 can lower your churn rate, increase LTV, and get more return from existing users.

API integrations as a growth driver for apps in 2026

Accelerate your app growth in 2026 with API integrations. Discover how app owners scale faster through strategic partnerships without high ad spend.

More app downloads via your website (without paid ads)

Discover how conversion optimization, a website funnel, and a smart landing page help you generate more organic app downloads and prove ROI.

Payment provider for your app: protect your margin

Discover how to choose the right payment provider for your app. Lower your App Store fees, use direct payments, and protect your margin.

Pricing strategy for app subscriptions: maximize revenue

What is the best pricing strategy for your app subscriptions in 2026? Optimize your pricing tiers, increase your LTV, and lower your churn rate.

How do I get my first 100 downloads? 4 Free tips for app marketing

How do you get your first 100 app downloads without an ad budget? Discover 4 practical, free app marketing tips for quick organic traction.

Apple app store launches their web app

The Apple App Store is now a full-fledged web app at apps.apple.com! Discover the pros and cons, and what this update means for your app marketing.

Affordable app marketing strategy for SMEs

App marketing for SMEs on a limited budget? Discover how to grow your app with practical strategies without paying top dollar.

WWDC 2025: impact of apple updates on app marketing

Missed WWDC 2025? Discover the 7 most important Apple updates for app marketing and learn how to align your growth strategy with them right away.

Anne van de Kuilen

Higher conversion with Custom Product Pages

Optimize your app conversion with Custom Product Pages. Test targeted pages for specific target audiences and get more out of your budget.

Danielle Snakenburg

How do you get started with ASO? Follow these steps

Getting Started with ASO? Discover the essential basics for a tight App Store listing. Improve your conversion, rise in search results and grow organically.

Danielle Snakenburg

How do you get the most out of App Store Connect?

Deploy App Store Connect for smart app marketing. Improve your ASO, extract valuable data points from Analytics and accelerate the growth of your mobile app.

App monetization strategy: paywalls, subscriptions & trials

Optimize your paywall and increase your app revenue! Learn how to attract more paying users with smart A/B tests and subscription structures.

Ruben Verschuur

Apple's new feature: win-back offers

Discover how Apple's new win-back offers lower your churn rate. Learn how to reactivate former subscribers and win back lost app revenue.

Ruben Verschuur

Combining ASO and ASA: maximum app visibility

Combine ASO and ASA for maximum app visibility. Discover how organic and paid strategies work together to ensure more downloads and a lower CPI.

Danielle Snakenburg

App onboarding: Best practices

Optimize your app's onboarding. Learn how to remove first-impression friction, increase the activation rate and retain more users long-term.

Ruben Verschuur

App ad creatives maken: De 3 beste tools

Ontdek 3 handige tools om snel presterende app-ad creatives te maken. Verhoog je CTR, verlaag je ad fatigue en schaal je app-marketing.

Marthijn de Vries

SaaS Marketing: 10 proven strategies

Discover 10 proven SaaS marketing strategies for your SaaS product. Learn from the specialists at Coffee Digital how to scale and increase your MRR.

Ruben Verschuur

Apple Ads Peer Group Benchmarks to App Store Connect

Compare your app's performance against the competition. Discover how Apple's Peer Group Benchmarks in App Store Connect reveal your conversion and retention rates.

Marthijn de Vries

How do I measure the success of my app?

How do you measure the success of your app? Discover the 5 most important KPIs, from retention and LTV to conversion, and steer toward real app growth.

Danielle Snakenburg

Google Play custom store listings optimalisation

Optimize your Play Store presence with Custom Store Listings. Personalize your pages by target audience or country and drive more conversions from your app marketing.

Danielle Snakenburg

Get Found More Easily with These Google Play Ranking Factors (ASO Tips 2023)

Want to rank higher in the Google Play Store? Learn which ranking factors Google uses and discover proven ASO tips for more organic app downloads.

Danielle Snakenburg

Implementing third-party App Stores on iOS

Discover the latest Apple updates on third party app stores and payment policy on iOS. Learn what this means for your app distribution and ROI.

Danielle Snakenburg

Digital Markets Act (DMA) Consequences for Apps

What does the Digital Markets Act (DMA) mean for your app in the EU? Discover the impact of new EU regulations on app distribution, data, and growth.

Marthijn de Vries

Get Found More Easily with These Apple App Store Ranking Factors (ASO Tips 2023)

Climb to the top of the App Store. Discover the key ranking factors, optimize your ASO strategy, and attract more valuable users.

Danielle Snakenburg

Apple ad attribution kit & Attributie tracking

Discover the impact of Apple's AdAttributionKit. Learn what this successor to SKAdNetwork means for your iOS tracking, its pros and cons, and ad performance.

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