Apple has recently announced the win-back feature for the App Store. This feature makes it possible to target churned subscribers. This makes use of so-called win-back offers. In other words, discounts on subscriptions that are meant to trigger these users to become a subscriber again.You can target this offer at churned users within a certain period. As long as they are users who have had a subscription at some point. This feature comes in the form of a notification card with a "special offer" tag, a summary of the offer, the name of the app and a handy "subscribe" button. Below is an image of what users can get to see.
As shown in the image, you can offer users different options to take out a subscription. For example, with a discount if multiple months are paid in advance. Depending on a user's settings, these offers are displayed in different places in the App Store. This can be seen on product pages, on the Today tab, apps and games tab but also in the subscription settings. You can also use a deep link to the offer itself so that you can share it on social media or in email marketing campaigns. This new feature from Apple is thus an ideal addition to your app marketing strategy!
This feature is already available for developers now, but before it goes live in the App Store itself we have to wait until autumn 2024. Read more about how you can implement this technique in this post from Apple.
Questions about what this feature can mean for your app? Get in touch!
